If you are looking for a performance marketing agency, it is important to ask the right questions before making any decision. Not all agencies are created equal and some may be a better fit for your business than others. Here are ten questions to ask before hiring a performance marketing agency.
What is a Performance Marketing Agency?
A performance marketing agency is a type of marketing agency that focuses on results, This means that they are focused on driving measurable outcomes for their clients, rather than simply increasing brand awareness or generating leads.
What Services Do Performance Marketing Agencies Offer?
Performance marketing agencies offer a variety of services, but most commonly they focus on paid search (PPC), search engine optimisation (SEO) and social media marketing.
What is Your Agency’s Core Competency?
This is an important question to ask because it will help you determine if the agency has the necessary expertise to meet your needs. For example, if you’re looking for an agency that specialises in paid search, you’ll want to make sure that they have a strong track record of managing successful PPC campaigns.
What is Your Agency’s Process?
It’s important to understand how the agency works so that you can be sure they will be a good fit for your business. Ask them to walk you through their process, from initial consultation to campaign implementation and ongoing management.
What are Your Agency’s Key Differentiators?
There are a lot of performance marketing agencies out there, so you’ll want to know what makes this one stand out from the rest. What do they do differently that will benefit your business?
What Are Your Agency’s Clients Saying?
When you’re considering working with an agency, it’s important to see what their past clients have to say. Ask for testimonials or case studies so that you can get a better idea of the results they’ve been able to achieve for other businesses.
What is Your Agency’s Pricing Structure?
Pricing can vary greatly from one performance marketing agency to another, so it’s important to get an understanding of how they charge for their services. Some agencies charge a flat fee, while others may charge based on a percentage of ad spend. Be sure to ask about all fees upfront so that there are no surprises later on.
What is the Minimum Budget Required to Work with Your Agency?
This is an important question to ask, as some agencies have a minimum budget required to work with them. If your budget is below their minimum, you may want to look for another agency that can better meet your needs.
What Are the Terms of Your Contract?
When you’re ready to sign on with an agency, be sure to get all the details in writing. This includes the length of the contract, any termination fees and what deliverables you can expect from the agency. By getting everything in writing, you can avoid any misunderstandings down the road.
Asking these ten questions will help you narrow down your options and find the performance marketing agency that’s the best fit for your business. By taking the time to do your research, you can be sure that you’re making a wise investment in your marketing efforts.
What does performance marketing do?
Performance marketing is a type of online marketing that focuses on results. This means that the agency you hire will be focused on driving measurable outcomes for your business, rather than simply increasing brand awareness or generating leads.
Is SEO part of performance marketing?
Yes, SEO (search engine optimisation) is one of the services that performance marketing agencies offer. Other common services include paid search (PPC) and social media marketing.
Why is it important?
When you’re looking to hire a performance marketing agency, it’s important to ask the right questions to find the best fit for your business. Not all agencies are created equal and some may be better suited for your needs than others. Asking these ten questions will help you narrow down your options and find the agency that’s the best match for your company.
By taking the time to ask these ten questions, you can be sure that you’re choosing the right performance marketing agency for your business. By finding an agency that is a good fit for your company, you can maximise your marketing efforts and see better results. Contact us today to learn more about our performance marketing services. We would be happy to answer any of your questions.