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Having strong principles of design can make a huge difference when it comes to turning traffic into leads and converting sales.

However, many company managers underestimate the value of good design principles.

By applying a good grasp of design principles, you can build a website that produces results rather than just looking good. In this article, we take a look at some of the most basic principles of web design as well as some more advanced guidelines to follow.


1. Balance

One way to achieve balance is with symmetrical compositions where elements on the left side of the design respectively mirror elements on the right side of the design. Another way balance can be created is with asymmetrical compositions using different sizes, shapes, and colors for elements.

You can also utilize white space to help create a balance between elements. Try to keep visual elements grouped by weight. This will create an overall sense of balance while maintaining visual interest and cognitive clarity.

2. Emphasis

The use of an element that is different in some way creates attention and brings focus to it. The elements which are emphasized appear to be more important in the design. This can be done through element placement or strategic use of background and foreground.

Typography and variations of lines, shapes, or textures can be used to make a particular part of the design stand out. Typography also plays an integral role when creating a quote poster. Consider using quote creator online, as it helps to create color and hierarchy and engage the reader in an effective way.

3. Similarity and Contrast

Similarity refers to the unified look of elements in a design. These elements, like shapes, line patterns, and color, should be consistent and balanced to encourage a visually pleasing and coherent design. Contrast is the balancing of one design element, such as shape or color, against another to create visual interest.

Contrast helps create visual hierarchy and focal points and captivate an audience. A combination of similarity and contrast within a design brings unity and life to the piece. An effective design should be balanced so that the design’s similarities and contrasts work together aesthetically.

4. Pattern

The pattern is the repetition of elements across a design, accomplishing two main objectives: unity and interest. Unity creates balance and consistency, driving legibility, organization, and recognition of a design.

When combined together, these principles enable designers to create beautiful and intuitive designs. Patterns should be used sparingly and in accordance with an overall design theme; too much can be glaring and cause visual noise.

5. Proportion

Proportion refers to the size relationships between elements in your design. For example, if a key focal point such as a logo is displayed in a small section compared to the other elements, it diminishes the importance of that element

Using a grid system or following the rule of thirds can also help maintain the right proportions. A grid is composed of horizontal and vertical lines, which divide the page into equal proportions. The theory of thirds keeps elements aligned, allowing space between the elements and creating harmony in the design.

Use These Design Principles for Better Design Output

Design principles are essential for any designer to understand and apply. When used correctly, design principles form the foundation of an effective design that resonates with users and creates a successful final product.

Take the time to understand these principles and apply them to your next project for the best results. Try it for yourself now to see how it works!

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