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Millions of businesses exist in the United States of varying sizes. Some are large corporations with thousands of employees across the country while others are run by solopreneurs out of a home office. The dream of running a business has become a reality for many ambitious individuals, but it is not for everyone.

Owning a business is incredibly challenging. In the beginning, there could be significant barriers to entry in your industry due to startup costs or well-established competitors. If you do get a brand off the ground, you then face a mountain of tasks each day to keep operations running, especially if you are on your own. Then the issue of scaling comes up if you plan to have long-term success.

Starting a business can be incredibly rewarding, even with all the work that is required to achieve a level of success. If you are thinking about starting your own brand, there are some considerations that you need to be aware of that may require a decision before you begin.

Legal Requirements

The first step in establishing a new company is ensuring that you are following the necessary legal guidelines in your state. Each state has different codes on the subject of opening a business, and you will need to become familiar with these regulations early in your entrepreneurial journey. Navigating the legal requirements of starting a company would be much easier if you hire a business lawyer, though this is often an unaffordable option for startups. Figuring out how to register the business with the state and understand tax implications will be crucial in the early going for your brand, so do your due diligence and conduct plenty of research.

Target Audience

Hopefully, you started a business with a specific product or service that you are passionate about. If you are creating a brand just to achieve the goal of entrepreneurship, this is the wrong approach. The product or service you offer will naturally have an ideal customer base that it will suit. Figuring out what that target audience looks like will be the key to any success you can have. If the people your product or service can most benefit do not want it, then you will never turn a profit. Audience research is critical at this stage, as it can help you hone in on the ideal customer for your offerings. Determine the deeper, emotional benefits of what you provide and figure out who would be looking for those benefits the most.

Marketing Plan

Knowing who your target audience is the first step in getting your name out there, and a marketing plan is the next step. Your messaging efforts will determine the level of brand awareness and loyalty that the company earns. An effective strategy that targets the right marketing channels will increase exposure, while the wrong plan could end up wasting time and money on fruitless attempts to communicate with the audience. The more you know your target audience, the easier it is to focus your marketing on the people most likely to buy your stuff. Know what platforms they interact with and understand their basic needs to create effective content that provides value and drives customers to your business.

Technological Needs

It’s 2023 and business technologies have come a long way in the last decade. The power of the internet makes it easier for business owners to manage the numerous tasks associated with owning a brand, even if they are the only employees. With that being said, what technologies could help you along your journey toward profitability and growth? Are there software programs to help keep track of finances and customer ordering? Will you need lots of computing power in the future? Should you consider cloud computing with the help of consultants at GSI to make room for scalability and more efficient operations? Determining your technological needs early on will make the first months and years a little easier, though you should always be ready to adapt or upgrade your toolset.


Last, but certainly not least, is your people need. While many ventures start out with just one person or a partnership, any sustained growth will create a need for a larger staff. Thinking about this subject early on can help you build the business in a way that is prepared for potential growth and more employees. While giving up responsibilities with your “baby” can be difficult, it will likely become a necessity to prevent growth from overwhelming you. Have a general plan for incorporating more staff in place so that if the time comes, your business model will be ready to accept more team members.

Preparation is Key

This list does not include everything you will have to consider before starting a business. In fact, there are probably hundreds of subjects to research and decisions to be made. Business success does not come to everyone, but those who prepare well are more likely to reach their goals. Part of preparation is considering all possibilities and doing as much research as possible to be ready for different scenarios. Consider everything listed above and you will be starting off on the right foot with your entrepreneurial journey.