If you’re considering a rebrand, you’re probably worried about losing your current customers. It’s a valid concern. After all, a rebrand is usually a sign that something isn’t working with your current branding strategy. But don’t worry—there are ways to rebrand without losing your customers.
In this article, we’ll discuss some tips for making the transition as smooth as possible. One of the most crucial on the list is partnering with the right creative branding agency, so we’ll also give tips on how to find one.
Table of Contents
Keep Your Core Values the Same
Your core values are the foundation of your brand, and it should stay that way. They’re what make you unique and they’re what your customers love about you. When you rebrand, it’s important to make sure that your core values remain the same. This will help customers feel like they’re still working with the same company, even if everything else has changed.
Communicate With Your Customers
The key to any successful rebrand is communication—you need to let your customers know what’s happening and why. Otherwise, they’ll be left in the dark and they won’t know what to expect from your new brand.
There are a few different ways to communicate with your customers during a rebrand. You can send them emails, post updates on social media or even write a blog post like this one. No matter how you choose to communicate, just make sure that your customers are kept in the loop.
Re-Establish Your Market Position
When you’re rebranding, it’s important to take some time to re-evaluate your market position. What does your company offer to the market that no one else does? How can you make sure that your target audience knows about your unique selling points?
Take Time to Plan out Your Launch
A successful rebrand doesn’t happen overnight—it takes time, effort and careful planning. One of the most important aspects of the launch is timing. You need to make sure that you’re introducing your new brand at a time when it won’t disrupt your customers’ lives.
For example, if you’re a clothing company, you might want to wait until the end of the season to launch your new collection. That way, your customers can still shop with you without having to worry about getting used to a new brand identity.
Make Sure Your Branding Agency Is a Good Fit
When you’re working with a branding agency, it’s important to make sure that they understand your company and your goals for the rebrand. Otherwise, you run the risk of ending up with a brand that doesn’t reflect what you’re all about.
To find the right branding agency for you, start by looking at their portfolio. Do their previous projects align with your vision for the rebrand? If not, then they might not be the right agency for you.
You should also ask for references and reach out to some of their previous clients to see how they felt about working with the agency. If everything checks out, then you can move forward with confidence knowing that you’re in good hands.
Conclusion
Rebranding can be a scary process, but it doesn’t have to be. By following these tips, you can make sure that your customers will stick with you through the transition—and you’ll come out on the other side with a brand that’s even better than before.
