Trade Shows are an extremely popular way to get the name of your business out there and an opportunity to network with others in your niche, as well as speak to people who could end up being customers. However, so many businesses out there end up doing things wrong. They don’t approach it with the right attitude, fail to recognise how important a tradeshow can be and don’t take steps to showcase their best work or immortalize the occasion.
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Send The Right People
You might even want to go yourself. You need to send people who are charismatic and don’t mind talking. People who know the business and the industry incredibly well. If you don’t, you won’t get as much out of the opportunity. Remember, it’s a key selling opportunity. Having people there who can sell your products and services as well as contribute to the tradeshow is ever important. It’s probably why you should go yourself.
Showcase Your Work
No point in going to a trade show if you aren’t going to showcase your work. Businesses do this in differing ways. Some like to print up examples of work and attach it to banners or posters. Others will use wholesale photo book printing and set the photo books up in a way where others can leaf through them. If they’re full of the best work you’ve done you’ll be selling yourself without having to say a word. Selling yourself in a tradeshow is hard because none of it occurs online, it has to happen in person, so having something you can refer to and show potential clients and partners is so important.
Learn About The Setup In Advance
You don’t want to end up in a tiny little nook off the main track. You want to occupy a main, central booth to ensure that you’re visible and that your posters and banners have the most chance of pulling in additional custom. Speak to the venue. Work out what time you need to get there to get a good spot or enquire as to whether you can book spots out before the event itself.
It’s a really easy step to take and if you don’t take it, you can end up being disappointed, especially if you’ve invested heavily in the day. Remember, each tradeshow can be different. Don’t expect them all to be exactly the same because they might have different registration criteria or space requirements.
Make Sure You Shout About The Day
Booking a photographer, or a videographer, can make all the difference. You’ll have great photos and videos to use on social media or your website. It also lends a sheen of professionalism to your event. Having photo booths available can be fun for guests at your booths, especially if you can tie it into your business type. A good event photographer will make all of the difference to your day at the business trade show. If you give them some light instruction beforehand too then you’ll be sure to get the best out of it.
