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There’s a lot to take into consideration when launching a brand, especially if you want to make it a success. One area that doesn’t often get a lot of attention is marketing. But in today’s marketplace, it’s important that you’ve thought about the following before you attempt to launch your clothing brand.

7 Steps to Marketing Your Clothing Brand.

1. Build a website.

Having a website is an important part of establishing your brand. Regardless of the size and scope of your business, a well-designed eCommerce website can add credibility to your clothing line and make it much more memorable for shoppers. However, not all websites are created equal.

When designing a website for your clothing brand, consider the following features:

  • Design: Make sure you have an aesthetically pleasing design that complements the branding of your clothing line.
  • Content: Include images, text and videos that clearly explain what sets apart your clothing from others on the market. In short, use content to create consumer demand for your products
  • Functionality: Ensure that users can easily discover information about you and purchase items directly through the site in just a few clicks or taps.

In addition to these key design considerations, you’ll want to invest in selecting a good domain name–and top-notch hosting service as well. You can also make it easier for shoppers to find you online by investing in search engine optimization (SEO) services that help drive traffic to your site by improving its ranking on search engines like Google, Yahoo! and Bing (just make sure they don’t use black hat techniques).

2. Make an awesome catalog, then print it and use it creatively.

Once your beautiful catalog is created, use it online:

  • Include it on your website.
  • Use social media to share it with people.
  • Use the catalog as an email attachment for promotional email campaigns.

But don’t forget about offline use too! There are many ways you can use a printed version of your catalog to market your clothing line:

  • Distribute copies at festivals and events where you will be selling clothes.
  • Give them away as part of a loyalty program that rewards repeat customers when they reach certain purchase milestones.
  • Hand out copies when meeting new potential buyers, such as at meetings with boutique owners or fashion bloggers who might stock your clothes in their shops or write about them in their blogs.
  • Provide it to sales reps who sell on consignment for you (if applicable).
  • Send copies through the mail to buyers who have expressed interest in working with you but aren’t quite ready to commit yet–the catalog may help persuade them!

3. Get social media savvy, and embrace user-generated content.

To promote your clothing brand, you need to be on social media.

  • Create a brand persona. Whimsical? No-nonsense? Daring? Whatever your brand is, make sure it comes across in every post you publish.
  • Engage with your audience and respond to comments on all of your posts. Ask questions, ask for opinions, and share their content.
  • Use hashtags! Don’t go overboard (no more than five per post), but add some that are unique to your brand—for example, if you’re a new clothing startup based in NYC, use #fashionstartupNYC or something similar—and some that are popular within the fashion community like #ootd or #wiwt. By using these tags, more people will see your posts and start following you themselves. If they like what they see, they might even consider making a purchase—or better yet posting about their experience wearing one of your pieces!
  • Use influencers to promote your products and generate buzz about your brand. Influencers are people with large followings who have established themselves as authorities within their niches. These folks can be very effective at promoting brands that align with their own personal style since they already have influence over a large group of consumers and tend to focus on specific topics related to lifestyle or fashion rather than broad categories like tech or business news. Reach out via email if possible or use a PRM software or affiliate marketing software to streamline outreach; otherwise send them samples of products in exchange for promotion on their channels through Instagram posts/stories etcetera – this can help get attention from both existing fans as well as those who weren’t aware of the company previously! Be sure to negotiate terms beforehand so everyone’s clear what’s expected.

4. Meet apparel buyers & manufacturers in person at trade shows.

Trade shows represent the best way for you to meet and present products to retailers, wholesalers, clothing manufacturers and distributors. If those are not your target market, it is still an opportunity for you to meet with potential vendors and suppliers. Apparel trade shows also provide the chance for entrepreneurs in the fashion industry to network with each other as well as with key industry leaders. Trade shows can be a great place to identify emerging trends. After attending a tradeshow and collecting ideas for new tech packs, be sure to store all of this information in your tech pack software too!

5. Partner with other brands through affiliate marketing.

Some days, the task of creating a brand isn’t so daunting. On some days, it’s a breeze—something as straightforward as promoting your brand through social media or attending a few well-attended trade shows might be enough to get you on your feet. But then there are other times, when marketing feels like an endless uphill climb that requires countless hustles just to stay on top of the curve.

The good news is that many brands have partnered with other brands to help them make the most of their time and energy. The result? Brands like yours can reach out to other brands and see if they’d be interested in working together by offering discounts for every sale you make at each show they attend (and all sales after that). The price is right: companies want more people to know about their products, and they’ve made it easy for your brand to do this without investing too much time, money, or resources.

If you’re interested in partnering with other brands on the road to success— whether it’s at a trade show or online—it’s important to think through what kind of type of deals would work best for both parties involved:

6. Set up a pop-up shop or a sales counter in the mall.

Temporary retail space, in the form of pop-up shops and sales counters, is a great way to sell your clothing brand. When you do set up an in-person shopping experience, be sure you have all of your marketing materials like; flyers, banners, business cards, etc.

7. Give your brand some real personality.

All of this brings us to the importance of brand personality: the way in which a brand communicates its character through its voice, its actions and its appearance. Brand personality is what gives your audience a sense of who you are and why they should care about your products. It’s what gives you an identity beyond just a business-it makes you relatable on a human level.

Brand personality can be developed in many ways: through social media posts, product packaging, and in-store experiences, to name a few. But for it to work effectively, your brand personality must be aligned with the desires and behaviors of your target audience. This can get complicated quite fast because different audiences have different wants and needs—which means that brands have to make sure their personalities evolve with the times without losing sight of the core values that guide their business

There are many ways to market your clothing brand.

There are many ways to market your clothing brand. It is important to be creative and think outside the box as you design a marketing plan for your business. As your customers grow, you can always expand into new areas. In addition, it is important to stay flexible and be prepared to change your marketing methods.