It is no surprise that companies are putting more time and money into maintaining their relationships with the current users who frequently use their products and services.
However, it does not mean that you should stop trying to promote your business to new clients. They are essential too. As a result, you should continually try to get their attention again.
But, how will you do that?
Well, you can re-engage customers with a powerful tool and that tool is push notifications. Push notifications allow a brand to engage with a user even after they are not using the website.
In this blog, we will describe how you can use android push notifications to re-engage dormant users while managing brand consistency in detail.
So, keep reading this blog.
First, let’s describe what push notifications are
Android push notifications are brief pop-up messages that a mobile app sends to a user’s device and which show up even when the app is not active.
These push notifications, which might deliver reminders, updates, discounts, and more, are designed to get people’s attention.
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What Causes App Users To Stop Using Them?
Users stop using the app because of three reasons:
- Once the free trial ended, users left.
- The app does not offer enough value.
- A lack of tailored, meaningful, and timely push notifications.
Ways To Use Push Notifications To Re-engage Dormant Users
Push notifications are notifications that help to re-engage inactive users conveniently. Here are some effective ways of using push notifications to boost user engagement:
1. Personalized Message
Regarding push notifications, a tailored message can be effective. There is no going back once you can deliver your users a message that is both distinctive and relevant to them.
On your website, you may also divide up your user base into active and inactive users. Then, you can give inactive users personalized messages that are sure to resonate with them. You can look into their past behavior, determine what would have caused them to become inactive, and frame messages accordingly. When sending messages, be sure to double-check everything, even the smallest details.
2. Make Your CTA Visible
The most important component of your push notification is CTA. Every android push notification needs to have CTA that suggests the next step. The notification’s call-to-action should be obvious and compel the user to do the desired action.
Here are some examples of clear CTA’s:
For free trials: The following sentences have higher conversions rates when used in free trials offers:
- Free trial
- Enjoying my free trial
- Send me a present
For benefit: Your CTA may grant the advantage. Several methods for getting started are:
- Schedule a consultation
- Display the code
- Get the ebook now
- Send the coupon for a discount
3. Make A Big Campaign
Before delivering push notifications, make careful to separate your subscriber list. The subscribers can be divided up based on:
- The time zones they are in
- Purchase history
- Geo-location
- Direct and indirect traffic sources
- Browsing patterns, including cart abandonment and purchase history.
You can forward push notifications for price drops, flash sales, newly published blogs, changes in flight status, and weather forecasts based on these sections.
4. Consider Your Users
To encourage repeat visits, treat your users with respect and make them feel special. Offer them discounts, free upgrades, coupons, and even privileged access to products. Before sending, you can test your message to ensure that you are sending the ones that will elicit a reaction from the recipient.
5. Only Provide Pertinent Push Notifications
Sending a push notification is easier and handier than sending an email, but it does not mean you should use them excessively. Consider the effect a push notification might have when you announce a price drop and run a flash sale on your website.
The user will be upset by sending price drop notifications for all products at once. It can result in notification unsubscriptions.
So, only convey a message when it demands the user’s immediate attention. When you have nothing important to share, refrain from sending push notifications.
6. Iterate And Test
It is always beneficial to compare your findings with those of a control group. You have plenty of room to get better because of this. You can check on increasing statistics after your dormant users start using the website again. These statistics can be used to improve your campaign more successfully.
Wrapping Up
Even if a person is not on your website, android push notifications provide them with immediate information. Because they continue to re-engage with current users with the appropriate offers, the efficacy is further reinforced.
The ways listed above all enable brands to use push notifications as part of their user engagement strategy. So, get started to create push notifications with WonderPush.
