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With smartphones now a necessity for a large portion of society to function, many people are spending the majority of their time on social media platforms resulting in higher content consumption across platforms. It has become compulsory for businesses to have an online presence. Given plenty of social media platforms businesses should opt for one where their core audience lies, a platform with immense growth potential and increasing active users.

In this blog, we will focus on how businesses can use TikTok to better promote and market their goods and services. So, let’s get started;

Why Should Businesses Use TikTok?

Suggestion of having a business profile on TikTok a couple of years ago might seem like a joke but the platform has only seen immense growth today the platform has an active user base of 1 billion users which is expected to increase up to 1.5 billion by the end of 2023.

TikTok offers businesses platform and features to market to a large and diverse user base, offers various ads options (Top-View, In-Feed and Brand Takeover), customize your marketing campaign for targeted audience, collaborate with an influencer, generate engaging and entertaining content to market using sounds, music and editing tools, offer real-time updates to customers, allows businesses to be transparent and authentic.

You can employ various strategies to successfully promote your business . In this blog, we will focus on 12 important strategies in detail to successfully promote your business on TikTok.

Tapping into TikTok: 12 Strategic Ways to Promote Your Business

How to Use TikTok to Promote Your Business 2

1.     Familiarize Yourself with Platform

Before making an official profile on TikTok it is important for businesses to familiarize themselves with the nature of content on the Platform. TikTok’s content mainly consists of short form videos with unique blends of editing and sounds. Rather than going with learning as you go, it is in your best interest to spend some time knowing the ropes of the platform. This will help you in setting the tone of the content you want to create for the business. Explore every feature and learn how you can use it to promote your business.

2.     Define Your Brand’s Persona

There are plenty of users and businesses on TikTok, to stand out among your competition it is necessary to define and build your brand persona. Clearly defined persona helps businesses generate consistent, authentic and engaging content. This transparency helps in connecting and developing long term relationships with your followers on the platform.

3.     Create Engaging and Authentic Content

To promote your business on TikTok, businesses must focus on generating engaging and authentic content. People use TikTok in their free time, they are not going to sit through a promotional presentation, use the features available to you to present your businesses’ USP in an entertaining and engaging way. Authentic and engaging content helps you stand out among the competitors.

4.     Showcase Products and Services Creatively

TikTok provides businesses with a unique set of features and tools to showcase their products and services in a creative way. For example, if you sell cat accessories you can make TikTok’s using those accessories on cats showcasing how good your products are. If you provide the service of carpet cleaning you can make a TikTok showcasing before, after and in between cleaning process. You can buy likes from quality sources to gain traction on your TikTok’s.

5.     Share Behind-the-Scenes

One of the ways to build a dedicated audience for your content is to take them behind the scenes showcasing how your business runs. You can feature your employees taking people behind the process of their product being manufactured.

6.     Humanize your Brand and Build Trust with Transparency

Users on TikTok are more likely to trust and buy from a brand which is transparent in its policy. It is important for businesses to appear more human than corporate giants to be successful on TikTok. One of the ways businesses can humanize themselves is by collaborating with influencers. Influencers user-based content from collaboration makes the brand appear more human which helps in building trust with the users. Buy likes and followers from quality sources to promote your collaborations.

7.     Research Trending Challenges and Content Formats

To stay relevant on TikTok, businesses need to keep in touch trending challenges and content form. Challenges on TikTok come and go within days, stay active on the platform and find challenges and trends which your business can participate in and reach a wider audience. Rather than just sticking to short form video content, if new content formats like TikTok lives and NPC are going viral then don’t be hesitant to participate in an emerging format.

8.     Incorporate Music and Trending Sounds to Captivate Users

One of the ways to make your content go viral on the platform is to utilize music and trending sounds. The algorithm works in your favor when you utilize trending sound and music in your video making it easier to discover for users on the platform.

9.     Share Educational and How-To Content

One of the ways to go viral and gain the attention of users on the platform is to share educational content and How-to content in an engaging and entertaining way. People are curious to find out tips, hacks and shortcuts which can help them save time and effort in their daily tasks.

10.    Showcase User-Generated Content

From research it is found that user generated content results in higher conversion rates. User generated content humanizes your business and makes it easier for the audience to connect with the message.

11.    Maintain an Active Posting Schedule

To succeed on any social media platform, consistency is the key. To keep on posting consistently on the platform it is in businesses’ favor to make a posting schedule so that you do not forget to post. People are more likely to interact with your profile when they see your content regularly in their feed.

12.    Run Contests or Giveaways

One of the best ways to increase engagement with the users on the platform is by hosting contests and giveaways. Tease the giveaway and contest across your social media platforms, answer people’s queries in the platform, set requirements which help in growing your platform.

13.    Cross Promotion

Sharing your Tik Tok across social media is a great way to promote your business and help grow your profile. Successful businesses share their content across various platforms to increase interaction and generate discourse. Cross promotion introduces you to a newer audience and helps in directing traffic towards your account from other platforms. Buy likes from quality sources to gain traction on your posts across platforms.


Q: Is TikTok good for promoting business?

A: Yes, with over 1 billion active users it is a great place to market your business.

Q: How do I increase sales on TikTok?

A: To increase sales on TikTok focus on creating user generated content, collaborate with influencers, participate in challenges and trends and cross promote your business.

Q: Is TikTok for business free?

A: Yes! It is totally free.

Q: Why is TikTok good for marketing?

A: It has an active user base of 1 billion and provides you with excellent features to better market your business.

Q: Does TikTok pay for 10k followers?

A: Yes, you can make money from TikTok Creator Fund, for this you need at least 10,000 followers and at least 100,000 video views in the last 30 days.

Concluding Remarks

To sum up, TikTok has 1 billion active users making it an optimum platform for the businesses to market their goods and services. To successfully market on TikTok, businesses must first familiarize themselves with the platform, define brands persona, post consistently, create engaging and entertaining content showcasing their products and services, participate in challenges and trends, share behind the scenes footage, collaborate with influencers, hold contest and giveaways and share your content across social media platforms. Good luck and thanks for reading!