Scroll to read more

If you’re running a creative agency, you know what an exciting and rewarding job it can be. You get to work with a range of talented people who help your business grow, reach new audiences, and accomplish goals that may have once seemed impossible. But there’s also something challenging about being the owner or head of a company — especially if said company is small and growing fast — that makes many creatives want to throw up their hands and call it quits. Fortunately for those who stick with it through the challenges (and believe me, there will be challenges), there are strategies available for making sure your agency thrives even as it grows larger.

What does management mean for an agency?

When you think of management, you probably imagine a manager as someone who oversees a team. But that’s only part of what it means to manage an agency. When we talk about managing an agency, there are four main roles:

  • Creative director (CD), who leads the creative process
  • Creative manager (CM), who helps make sure projects stay on track and deadlines get met
  • CD/CM together, because they’re often one person in smaller shops or departments within larger agencies
  • Account director (AD), whose job is to make sure clients are happy with work produced by their account teams–which means keeping clients informed about progress, being available if any issues arise between clients and creative teams and making sure everyone gets paid on time!

The essentials of agency management

The most important thing to remember about agency management is that it’s a process. You can’t just throw your team into the deep end and hope for the best, but at the same time, you also shouldn’t micromanage every step of their work (or you’ll burn out quickly). Instead, think of yourself as a coach who helps your team grow and succeed by supporting them with guidance and feedback when needed.

The first step in becoming an effective manager is understanding what different types of management styles exist–and how each one works best depending on your situation. There are three main types: directive, participative, and laissez-faire.

How to build a strong team culture that supports your agency’s goals

A strong team culture is the foundation of your agency. It’s what sets you apart from other companies and helps you attract top talent, while also providing a positive environment for employees to thrive in. A strong team culture can help you succeed by fostering trust, encouraging collaboration and boosting productivity.

But what exactly is “culture”? Culture is defined as the customs or social practices associated with a particular group or organization; it refers to the way people interact with each other within an organization or company. In business terms, this usually means things like employee satisfaction levels (i.e., how happy they are at work), how effectively teams collaborate together on projects, whether there are clear career paths available within the organization etcetera…

You can’t just set up a company and expect it to run smoothly. You need to foster a great culture from the outset and then continue to invest in it over time. Below, we’ve outlined five ways that you can build an awesome team culture within your agency.

The importance of being transparent with clients and staff alike

Transparency is an essential component of strong client relationships. The more you can share with your clients, the stronger those relationships will be. They need to know what’s going on in order for them to feel like they’re in control of their own project and that it’s being handled properly by you and your team.

The same goes for transparency with staff: if there are issues or problems with a project or campaign, let everyone know as soon as possible, so they can start working towards solutions together instead of feeling left out or confused about what has happened or why certain things have changed (or not changed). If a situation arises where someone needs help from another department within the agency–whether it’s marketing copywriting help from marketing copywriters at another agency or design work from web developers–then make sure everyone involved knows who else might be able to assist them before sending individual emails out asking people directly over email rather than through Slack channels!

Use creative agency management software

There are a number of software solutions out there that will allow you to manage all aspects of your business, including:

  • Project management – keeping track of who is working on what and when they’re due to deliver it. This makes it easier for you to see where the bottlenecks in your workflow are and how much time each project is taking, so that you can adjust accordingly.
  • Team management – tracking employee performance and making sure everyone has the tools they need to do their job well. It also allows managers to keep an eye on employees who might be struggling with workloads or other issues, so they can provide help before things get too serious.
  • Financial management – keeping track of money flowing into and out of the company as efficiently as possible (and making sure no one steals anything). If someone wants something new, like a new computer or chair for their desk chairless office space (the horror!), this software will let them know whether we have enough money left over after paying our bills each month so that no one gets upset about having spent too much money without realizing it until later down the road when their paycheck comes through again next month
  • Reporting – keeping track of all the data that comes in from various sources and making sure it is stored in a safe and secure place. This can include anything from financial information to customer surveys, allowing you to see how things are going over time so that you can make adjustments if needed.

An all-in-one creative agency software like Function Point offers a comprehensive solution that encompasses project management, team management, financial management, and reporting tools. With this software, you can efficiently manage your projects, keep your team on track, monitor finances, and store essential data securely, ensuring a streamlined and organized approach to your business operations.

The creative agency checklist

Here’s a checklist of the key steps:

  • Define your business model and identify your target market(s).
  • Choose your brand identity, including name, logo and color palette.
  • Create an effective website that reflects your brand and helps to convert visitors into customers or prospects.
  • Develop an SEO strategy to ensure that search engines can easily find you when people are looking for what you offer online (and make sure it works!).
  • Write a compelling website copy that clearly identifies your value proposition and makes it easy for people to take action.
  • Create an effective sales funnel that helps you convert prospects into customers or leads.
  • Develop social media profiles, including Facebook pages and Twitter accounts, and use them to drive traffic to your website or blog.

An effective creative agency that manages to do what it needs to do in the right order

It’s possible to have an effective creative agency that manages to do what it needs to do in the right order. You just need to understand the process and follow it.

Creative agencies can feel like a chaotic mess of moving parts, but they don’t have to be. There are many things you can do as a manager or owner of an agency that will help you keep everything running smoothly, from budgeting and staffing decisions through day-to-day operations and even big picture planning for growth or expansion down the road.


It’s a tough industry to break into, but if you have the right skills and experience, it can be very rewarding. This guide will give you an idea of what it takes to start a creative agency from scratch, including everything from finding clients and staff through to running day-to-day operations