User experience (UX) is often tied closely to modern search engine optimization (SEO). Search engines can use UX metrics as part of their ranking algorithm. Websites with superior user experience can get better ranking positions than those with poor UX. Whether you use a white label SEO company or work with an in-house team, strive to provide quality UX for your clients.
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Four Reasons Why User Experience Is Important in SEO Website Design
User experience deals with how a customer experiences a product/service. You can research the targets when designing a website for an e-commerce or organization. Learning how the target interacts with the design can help you optimize the website. SEO web design and great UX can lead to more traffic and sales. Bad UX can be a recipe for product failure. Here are four reasons why UX is important in SEO website design:
1. User Experience Can Impact SEO Ranking
SEO aims to rank your website on page one of the search engine results. Search engines often seek to present users with the most helpful and accurate information, so they often feature sophisticated ranking algorithms. Search algorithms can look for specific qualities like content structure, keywords, backlinks, UX, and more. The bounce rate is one UX metric that search engines review when ranking websites.
A high bounce rate is when more people click away from your website. Search engines can treat high bounce rates as a red flag and can lower your ranking. One of the reasons people click away can be due to poor UX design. Optimizing the user experience can lower the bounce rate and improve search ranking.
2. UX Can Result in Mobile-Friendly Pages
More than 59% of web visitors use mobile devices, so businesses should optimize their websites for mobile. Pay close attention to the look, layout, feel, text, images, and overall experience of the mobile site. If you don’t have a mobile-friendly website, search engines can rank you lower than businesses with websites optimized for mobile devices.
Every element in a mobile website, including the layout and feature responsiveness, can affect SEO. Create user-friendly navigation with consistent menus/buttons and a simple design. Focus on the usability of all features, quality of the content, and good overall site design. Search engines and site visitors may judge your website’s mobile layout, which can affect the bounce rate and SEO ranking.
3. UX Can Improve Navigation and Site Layout
User experience design can improve page loading times and resolve site navigation problems. A faster-loading website often offers better UX and can result in lower bounce rates. You can achieve faster loading sites by compressing images, using clean codes, and working with a reliable web-host server. Optimizing loading times and navigation may make your website easier to browse. You can also remove complex navigations and streamline site architecture.
Designing a simple interface with consistent navigation can help users find what they seek on your site. Users can also complete tasks in lesser time, with less confusion. Find a user-friendly layout design to create an aesthetic website for your users. Use high-quality content, images, videos, links, and CTAs. Optimize the site for search engine crawlers for easy ranking.
4. UX Can Provide a Competitive Edge
A clean, aesthetic site with fast-loading features and easy navigation can attract more people than complex layouts and confusing designs. Use UX design to customize the experience for your visitors. If you work with a white label SEO company, inform them about the consistency required for your SEO services. Proper UX can boost ranking, organic traffic, and visitor retention.
SEO clients may seek to build custom user experiences that distinguish them from competitors. The site’s design can impact navigation, page loading speeds, feature response, and other aspects. If the UX is fine-tuned for the audience, visitors may be more likely to return to the site. Use UX to build superior websites that visitors associate with authority and professionalism in the niche.
Working With a White Label SEO Company
If you provide SEO services to clients, working with a white label SEO company can help you scale up without extra investment. White label SEO companies can also offer professional-grade services customized to your client’s needs. You can utilize such companies to design superior UX and websites that rank highly on search engine results. Stick to reputable companies with experienced SEO strategists and positive reviews.
